SEO Services India

Google May Start Calling PageRank Something Else

2010-03-04T09:23:00.000-08:00

Google: It May Be Time for a New Term

Last year, Google quietly got rid of PageRank in Webmaster Tools. Google Webmaster Trends Analyst Susan Moskwa had said, "We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it."

A lot of people wondered why Google would keep PageRank in the Google Toolbar, where it still sits to this day. Search enthusiast Barry Schwartz of Rusty Brick speculated that Google would not want to remove it because PageRank is "too much of their branding." After some words from Google's Director of Research, Peter Norvig today, however, I'm not so sure that's the case.

Note: Watch Norvig's keynote address here (or view our liveblog of the event), and our exclusive interviw with him here:

Norvig said at SMX today that PageRank is still one thing that is "overhyped," and that Google never felt that it was such a big factor. They have always looked at all available data, combining every available signal and tiring to figure out the best way to combine them.

Norvig also said that it may be time for some re-branding with regard to PageRank. There may be a different term in the pipeline. "There's a technical formula that's PageRank, which is the way of judging the links between pages, and that's just one component of how we rank the pages and you get your final search results. There's all these other things that come in, but they don't have a catchy name. So some people apply PageRank to mean all the components that give you the final ranking, and that's where we get confused. So probably we need some other term for that...We'll get some marketing guys on it."

I don't know how seriously the company is considering this, as Norvig seems to simply be speaking off the cuff, but given the company's repeated emphasis on a lack of emphasis on PageRank, it would not be surprising to see them change the name. However, the problem with that could be, that these same PR-obsessed webmasters would just become obsessed with the re-branded term.

Keyword Optimization For Website Ranking -SEOnics

2010-02-26T21:23:00.000-08:00

Keyword Optimization

Keyword optimization is now more heavily guarded. Those who include keywords too often will have their sites labeled as spam, whereas not enough instances of the appropriate keyword means you won't receive the desired results. However, the algorithms have become particularly smart and as well as the keywords you want to target you should include other relevant keywords. Including inflexions of keywords is one excellent way to ensure that your site is deemed to be relevant. Inflexions are slight changes to your keyword. For example, inflexions of the keyword "advertising" include advertise, advertised, advertisement, etc...

Keyword Inclusion

Weight is also given to keywords that are included in certain sections of a page. These sections include the title tag, meta tags (only relevant to smaller search engines now), header tags, image alt tags and formatting tags (e.g. keywords in bold or italicized) of your text. With image alt tags and hyperlink title tags it is important that you don't simply fill these with keywords because this will be ignored at best, and penalized at worst.

Natural Content Writing

One of the most effective ways to ensure that your site is keyword optimized properly is to write the content naturally first. Once you have done this, go through and ensure that any relevant keywords are included throughout the text. Only place them where they would appear naturally and remove them from anywhere where they appear awkward. Once you've written the content you should also check the remaining factors to ensure everything is ok.

For SEO Services contact SEO Services India

Link Popularity – Important for Search Engines

2010-02-20T03:54:00.000-08:00

Link popularity is one of the most influential factors that determine how well your website will perform in the search engine rankings. In the past, ranking of a web page was determined by the number of keywords with on-page elements like Meta tags, title tags etc. but web developers soon learned the trick to cheat on the search engines. Later on, search engines laid much emphasis on the number of links a site had. This too worked for some time and website developers found means to abuse the search engine again and earn links by the use of link farming. But then search engines began to assign a quality factor to each of the links pointing to the website. Building link popularity became a science in itself and today it is one of the most complicated and intricate activity for the search engine optimizer.

Link popularity is an off page criteria, exploited by the search engines to measure the quantity and quality of the websites that link to your site at any given time. It adds the aspect of impartiality to the rankings and increases the visibility of the website. Inbound links play an important role for getting a high keyword ranking and it is link popularity that matters the most. A good link is always better than hundred bad links.

Tips to Boost your Link Popularity Campaign

Devote Time To Gain Links:

It is not possible to grow link popularity overnight. Spend some quality time to work on the links and make it a part of your routine. Notice the results and then work accordingly.

Quality Not Quantity:

Search engines follow certain sophisticated rules when judging links and the popularity of the site is also vital. Avoid link farming and try to get links from similar sites as links from relevant sites are strong endorsements and will increase your link popularity.

Get Listed To Many Directories

This is important if your site is a new one and without inbound links, search engines will not rank your website. To get quality links get listed to as many directories as you can.

Set Your Goals

Link building is a time consuming and taxing job. Do not look for instant results. Have patience and keep a track of your links. One quality link a month shows that you are doing well. Give your exact HTML link code: specify what you want in the link and suggest in which page you want that. This will make your job easier and reduce the burden in setting up the link.
Choose a professional SEO company for your link popularity campaign

Link building is a time consuming job and needs proper planning. Approaching SEO Services India is a good way of being successful without hurting your reputation.

Summary:

A website’s link popularity is not just concerned with the number of incoming links but also with the quality and type of website that links to the site. Google’s latest algorithm updates have made the distinction very clear between quality links and quantity links. So, it can be said that, it is Google’s method to minimize the abuse of using unethical means to rank websites and improve the search engine page results.

Link Referral & SEO Tips

2010-02-15T08:46:00.000-08:00

When I started blogging, it was so difficult for me to get traffic. I’d only get a few views from promoting my site in a forum. If these visitors liked the content of my blog, they’d come back. But for some time they were the only ones who knew about my site.

And then I started browsing other people’s blogs, and stumbled upon a banner from LinkReferral. I clicked on it and was taken to the LinkReferral website, where I learned about their concept. The concept is: it’s like a big blog/website directory. You can sign up and add your site there. But it’s not just like any other blog directory because the members are encouraged to click on each other’s sites. What’s the incentive? Everytime you click on a site in the directory, your site moves up the list. If you’re very diligent with clicking, you’ll be somewhere at the top of the list, making it much more likely that other members will get to click on your site.

My traffic started increasing after I joined LinkReferral. However it also plateaus after a while, so I recommend that you also look for other ways to increase traffic. For those who are just beginning and are trying to establish their bog or website in the net, it’s a great way to start building up.

Here are some of the SEO tips

Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.
Fill in your "tags." The two most important tags are Title and Description b/c that's what is displayed on the search results.
Get other sites to "link" back to you. This is one of the most important of the 100 factors Google considers when ranking sites
Create a blog and post often. This can help you get links.
Register for free tools. Cutts recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap www.xml-sitemaps.com, and adding your business to Google's Local Business center (google.com/local/add)

For further information contact SEO Services India

How To Market A Website On FaceBook

2010-02-11T23:20:00.000-08:00

Facebook is not the first social network but it is the most popular one. There have been many other social networks before Facebook and while some of them were popular at some point in time, none could reach the popularity of Facebook. In addition to keeping in touch with your friends, Facebook can be (and is) used for business. You can use it to promote your products and services, to acquire new clients, or to get traffic to your site as being a professional SEO.

Like Twitter, Facebook is just one of the many ways to get some traffic to your site. Many marketers believe that it is just a matter of time for the traffic from Facebook, Twitter and the other major social networking sites to surpass the traffic their sites get from Google.

While this time might come, don't take this as a promise that even if you do everything right, Facebook, Twitter, or any other similar site will do traffic miracles for you. For some people Facebook works like a charm, for others it doesn't work at all. The same applies to Twitter. You can't know in advance if Facebook and/or Twitter will crash your server with traffic. Just try both and see which one (if any) works for you.

Unlike Twitter, which is very simplistic, Facebook offers more possibilities. Yes, you might need more time in order to explore all the possibilities and take advantage of them but hopefully these efforts will have a great return in terms of traffic. Here are some tips that can help you turn Facebook into a traffic monster:

Profile is your major weapon

As with Twitter and any other social network, if you don't make your profile interesting, you will hardly become popular. Give enough background information for you and don't forget to make your profile public because this way even people, who don't know you, when they encounter your profile, they might become interested in you and become a supporter of yours.

Include information about your site on your Wall and in the photo gallery
Facebook gives you the opportunity to write a lot about you and your endeavors, as well as to include pictures, so use all these opportunities to build interest in you and your products. It is even better to post videos and fill in the other tabs, so if you have something meaningful to put there, just do it.

Build your network

As with other social networking sites, your network is your major capital. That is why you need to invite your friends, acquaintances, and partners and ask them to join as your supporter. You should also search for people with interests similar to yours. However, don't be pushy and don't spam because this is not the way to convince people to join your network.

Post regularly

No matter how interesting the stuff in your Facebook profile is, if you don't publish new content regularly, the traffic to your Facebook profile (and respectively the Facebook traffic to your site) will slow down. If you can post daily, it is fine but even if you don't post that regularly, try to do it as frequently as you can. If nothing else, updating your status regularly is more than nothing, so do it.

Be active

A great profile, an impressive network, and posting regularly are just a part of the recipe for success on Facebook. You also need to be active – visit the profiles of your supporters, take part in their groups and other initiatives, visit their sites. You are right that all this takes a lot of time and you might soon discover that Facebooking is a full-time occupation but if you notice an increase in traffic to your site, then all this is worth.

Arrange your page

Unlike other social networks, Facebook gives you more flexibility and you can move around many of the boxes. If you put the RSS feed with the links to your blog in a visible space, this alone can generate lots of traffic for you.

Check what Facebook apps are available

Facebook apps are numerous and new and new ones are released all the time. While many of these apps are not exactly what you need, there are apps, which can work for you in a great way. For instance, MarketPlace widget/plugin or Blog Friends widget are very useful and you should take advantage of them. You can also use the widgets for crossposting (i.e. posting directly on Twitter from Facebook) because this saves you time.

Use Facebook Social Ads

If you can't get traffic the natural way, you might consider using Facebook Social ads. These are PPC ads and starting a campaign is similar to an Adwords campaign.

Start a group

There are many groups on Facebook but it is quite probable that there is a free niche for you. Start a group about something related to your business and invite people to join it. The advantage of this approach is that you are getting targeted users – i.e. people, who are interested in you, your product, your ideas, etc.

your own Facebook extensions

While this step is certainly not for everybody, if you can write Facebook extensions, this is one more way to make your Facebook profile popular and get some traffic to your site.

Use separate profiles

Unfortunately, social networks do expose a lot of personal information and you are not paranoid, if you don't want so much publicity. Many people are rightfully worried about their privacy on social network sites and that is why it is not uncommon to have one personal profile for friends and one business profile to promote their business. You can have one single profile for both purposes, but if you have privacy concerns, consider separating this profile in two – you'd better be safe than sorry.

Facebook is changing all the time and no matter how hard you try to follow these changes, there will be new and new possibilities for you to explore. That is why it is not possible to compile a complete list of all the tactics you can use in order to drive traffic from Facebook to your site. Anyway, if you try just the basics for Facebook success we listed here, chances are that you will see a considerable traffic increase.

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Build Link List For Your Blog

2010-02-10T03:11:00.000-08:00

A Web Service Designed To Make Your Blogging Life Easier

BlogRolling is a one-stop linklist manager for your blog or journal, helping you manage your ever-evolving linklist with ease. There are a lot of tools out there to help you blog without getting your hands dirty - but managing your linklist still means having to crawl through the HTML in your template every time you want to add or remove a link. No more! Now it's as simple as clicking a link or making a pit stop at BlogRolling. Contact a professional seo service for further info.

Easy setup
Add one simple piece of code to your website and you're off and running!

Easy editing
Add, delete or revise your links anytime with a quick visit to our easy-to-use BlogRoll editing page.

Lookin' good
Change the look of your linklist to suit your site.

Customize the look and feel with CSS
Order your links alphabetically, randomly, most recently updated on top or as you please. Display your links in one long list or in chunks. Spice up your linklist by putting link goodies (text, graphics, whatever a bit of HTML can give you) before or after your links.

But is it fresh?
BlogRolling lets you know when the sites in your linklist were last updated, using the link goodies of your choosing to mark the links.

Multiple BlogRolls
Have different BlogRoll for friends, enemies and even in-laws!

Good things come in small packages
Limit the number of links shown in your linklist - works well with larger, randomly ordered BlogRolls.

No one has to know your secret
You can choose to remove the BlogRolling credit link from your BlogRoll.

CSS customization
Customize the appearance of your BlogRoll with CSS.

Site integration
Direct site integration using PHP, ASP or other popular scripting languages.

RSS and OPML datasources
And more! We're always upgrading and improving services at BlogRolling!

Speed Up Your Site: Use A Slash On Your Links

2010-02-02T03:42:00.000-08:00

When a server opens a link in the form of “http://www.domain.com/about” it will need to figure what kind of file or web page is contained on that address, wasting time on the process. If instead of using that link you include a slash (”/”) at the end like “http://www.domain.com/about/” the web server will already know that the link points to a directory, reducing the time to load the page.

This will really speed up your website load time , also helps in online marketing of your blog/website.

The improvement on the loading time of links ending with a slash will not be astronomical, but when it comes to speeding up a website every small bit helps!

Speed Up Your Site Series:

1. Optimize Images
2. Image Formats
3. Optimze Your CSS
4. Use a Slash on Your Links
5. Use the Height and Width Tags
6. Reduce the HTTP Requests

Note : In my next post I would explain the points above which help in professional seo.

Create Functional Footer For Your Blog

2010-02-01T09:34:00.002-08:00

If you navigate through the various blogs available, you will realize that the vast majority of the blogs lack a footer. Even when they have one you will just find a copyright message there.

Most corporate or mainstream websites, on the other hand, do have a footer where you can find vital links for the site. As a result people are used to scrolling down to the footer whenever they have problems finding a particular information. This also help for an professional seo blog

A functional footer for a blog should have at least two links:

a link to the homepage
a link to the RSS feed

You can also consider adding the following:

an email subscription box
a link to the Archives
a link to the “About” page
a link to the “Contact” page
the recent posts
the popular posts

A Basic Run On SEO (Search Engine Optimization)

2010-01-28T09:13:00.000-08:00

What business owner doesn’t want to see his or her website at the top of Google? We know that if we make it to the top, we can exponentially increase traffic and inquiries from prospective clients. In fact, many businesses that are lucky or skilled enough to be at the top of Google can barely handle all the business that Google is sending them.

So, the question is, how do you get there? How do you climb all the way to the top? What professional seo all about?

There is so much information about Search Engine Optimization (SEO) out there that it’s hard to focus and not feel overwhelmed. The goal of this article is to demystify SEO for you. I want to make the core of SEO crystal clear for you in easy-to-understand terms, so you’re no longer confused about SEO and you have a roadmap forward.

Part 1: Keyword Research

The first part of SEO involves choosing the right keywords for your campaign. If you choose the right keywords, the ones that your target audience is using when they search on Google, you are creating a strong, solid and sustainable foundation for your SEO campaign.

If you choose the wrong keywords, you’ll spend the next months wasting your time and money. So make sure you get this step right. Characteristics of good keywords include:

* Relevant to your offer
* High search volume
* Action-oriented (as opposed to research-oriented). A keyword like “computers” is most likely to get a lot of visits from people doing research. A keyword like “Dell X105 prices” is a lot more likely to bring you people ready to buy.

Part 2: On-Site Optimization

The second part of SEO involves optimizing your own site with the inclusion of the keywords you have decided to target. The following are some of the places on your website where you should put your keywords:

* Page titles
* Meta tags (not very important anymore, but it doesn’t take a long time and you will get a small gain)
* H tags (H1, H2, etc.)
* Your URLs
* The body copy

You also need to make sure your site is built right. Among other things, this means:

* Avoid frames
* Use DIVs instead of tables for layout
* Avoid 100% Flash sites
* Don’t put your text in images
* Make sure you structure your pages and folders right
* Make sure search engines can follow your links (avoid Flash links and JavaScript links if possible)
* Use keyword-rich anchor text for your links

Part 3: Content Creation

Once you’ve optimized all the content on your site, it’s time to create new, robust, compelling content. Create amazing content so people tell their friends about it and their friends correspondingly link to your articles. The search engines feed on content and reward high quality links, so create as much relevant content as you can and make sure it’s of great quality.

And, don’t forget to include your keywords here and there whenever it makes sense.

Part 4: Link Building

The most important factor that determines which websites rank at the top of Google is inbound links (from outside of your own website). Make sure that:

* You get a lot of links from external sites (Easy, low-hanging fruit would be to get links from your business partners.)
* Those links contain your keywords in the anchor text
* You get as many links as possible from high-authority sites (you can check the PageRank of a site or its Compete.com ranking to make sure they are high-authority sites)
* You get as many links as possible from sites related to yours
* You get as many links as possible from blogs covering topics in which your target audience is interested
* (You link to your own pages from within your website using your keywords, too)

Conclusion

I hope you now have a much better idea of what SEO is and what it involves. I also hope you realize this is just SEO 101, and that there’s a lot more to SEO than this.

Have fun optimizing your site, and I’ll see you at the top of Google! using our SEO Services India

How to Grow A Blog - Blog Tips

2010-01-27T10:38:00.000-08:00

Growing a blog to a successful state is a long journey that requires a great deal of effort and dedication. I believe there are four stages of growth that a blog must pass through in order to achieve this goal.and also helps in professional seo standards.These stages can be described as follows:

Stage 1: Getting Established

The first stage of growing a blog is simply getting established. The focus during this stage is primarily content and blog setup. Most of your effort will go into creating a sufficient quantity of quality content for a sustainable blog launch. I believe a good way to do this is to actually write anywhere from 10 to 50 articles prior to launching the blog.

Basic blog setup tasks like SEO and plugin setup is also a part of this stage, although this takes much less time than creating the actual content. You also want to make sure that you get a handful of backlinks simply so that your blog gets indexed by the search engines. I typically like to do this the natural way of getting a backlink and letting the search engine “naturally discover” your blog versus submitting your blog to be added to the search engine. I’ve noticed a more quality indexing of your content through this more natural process.

Most people fail in this initial stage by focusing on monetization. You’re not going to make any money in the early stages, so you may as well ignore it.

Time to complete stage 1: 3 – 6 months

Stage 2: Traffic Growth

You’re ready to enter the growth stage if you have an established blog with quality content. You’re starting to get a handful of comments and maybe even some regular readers. You’re also getting some traffic from search engines based on your indexed content.

The growth stage is marked by traffic growth, subscriber growth, and the start of some income produced by the blog. Even at this point, traffic growth is still more important than income growth so it is there where we will focus. The growth of traffic is created by continuous quality content plus the addition of quality backlinks.

The best ways to get the backlinks are not the easy ways. I think it is good to assume that Google is smarter than we think they are and know how to weigh hard-to-get backlinks versus easy-to-get backlinks. As such, I don’t place much emphasis on backlinks in comments, forums and social media. The better backlinks will come from guest posts and natural backlinks (when someone decides to link to your site because they like what you have to say). Establishing relationships with other bloggers can help develop backlinks, since building a relationship with someone will make him or her aware of your existence.

The backlinks serve two purposes. First, it actually drives traffic to your blog and hopefully, some of this traffic turns into regular visitors. Second, these backlinks help your search engine status which is crucial.

Make a goal for yourself to write two guest posts per month on quality blogs with established readerships and preferably solid Page Rank numbers. Of course, part of this process of getting guest posts on blogs is convincing the blog owner to publish your stuff and a link to your blog.

Stage 2 is a long process that can go on for months, even years. The growth will be slow, but the goal is for it to be consistent. Some blogs based on some helpful circumstances and maybe even a little luck will get through this stage rapidly, but for most of us, you’re looking at a longer process.

Time to complete stage 2: 6 months – 2 years

Stage 3: Maturity & Monetization

The maturity stage in most business cycles usually refers to a leveling off of growth. In blogging, maturity doesn’t necessarily mean the slowing of growth. In my opinion, it simply means that achieving the same growth rate doesn’t require as much effort. I repeat, this stage still represents significant growth in traffic.

Because this stage does not require the same level of effort in producing quality content for your blog as well as other blogs (guest posts), you should now put effort into refining the monetization of your blog. This can include signing advertisement deal, optimizing Adsense performance and possibly trying out some affiliate programs. With that said, quality content still must be continuously produced during this stage.

In addition to continued growth in traffic during this stage, you should definitely see significant growth in income. It is during this stage, that you can begin enjoying some of the fruits of your hard work of the previous months and years.

Time to complete stage 3: 6 months – 1 year

Stage 4: Maintenance

This stage is very interesting because there are several big blogs that do very well that have let their blogs deteriorate with regards to quality and perhaps quantity of content. The reason for this is usually because they no longer have to produce the same quality of content in order to continue growing and driving significant income. Could they grow even more and make even more money if they didn’t let their quality slip? Probably, but it is probably a natural tendency of bloggers at this stage.

With that said, not everyone falls into that trap, but the point is that the level of effort required to maintain a blog that has successfully reached this stage is significantly less than the effort required during the previous stages. Once blogs reach this level, it has almost reached a self-sustaining point where the readers continue to grow and spread the word without your encouragement to do so. Content is still required but it is not nearly as important as it was in previous growth stages.

In this stage, there is significant income potential. Possibly career replacing income potential. Most blogs don’t reach this level. In fact, it’s probably a tiny percentage of the blogosphere.

Note : Time frame stated above depends upon the quality of content and blog page indexing.

Tips To Get Through The Stages

1. Blog about a topic that you are either really interested in or are already involved in professionally. This will help you continue to produce content when it becomes difficult to continue to do so.

2. Approach growing your blog like growing a business. It takes time and requires work. There are few short cuts.

3. Understand ahead of time that growth will take time, and you are likely to become discouraged at times. Be persistent.

Ways To Speed Up Your Website Site

2010-01-26T06:50:00.000-08:00

The load time of websites is one of the most important factors affecting its usability; most Internet users will just skip a site altogether if it fails to load within a couple of seconds. Below you will find the summary of the “Speed Up Your Web Site” series. Those are simple yet effective ways to make sure that your website is running fast. Also it does help for a professional Seo point of view.

Optimize Images: always use the “Save for the web” feature included on image editing software. Images represent the heavier load on virtually any website so make sure you are optimizing them. Alternatively you can also turn to an online image optimizer.

Formats: apart from optimizing images it is important that you choose the right format. JPEG format is suitable for photographs or true-color images. The GIF format should be used with flat-color images like logos or buttons. PNG works very similar to GIF but it supports more colors.

Optimize Your CSS: most websites are designed with CSS nowadays. Make sure to aggregate and clean your CSS. CleanCSS is an online tool that will merge similar selectors, remove useless properties and remove the whitespace from your code.

Use a Slash on Your Links: when a user opens a link on the form “http://www.domain.com/about” the server will need to figure what kind of file or page is contained on that address. If you include a slash (/) at the end of the link the server will already know that this is a directory page, reducing the load time of the site.

Use the Height and Width Tags: many people forget to add the Height and Width tags on image codes. Those tags will make sure that the browser knows the size of the image before loading it. The result is that it will reserve a spot for the images while loading the rest of the page, speeding up the whole process.

Reduce the HTTP Requests: when opening a web page every object (images, scripts and the line) will require a round trip to the server. This latency can add several seconds to the load time of your site. Make sure to reduce the number of objects and to combine CSS files and scripts together.

For further clarifications contact SEO Services India.

Top 10 SEO Tips To Follow For Website Design

2010-01-25T02:36:00.000-08:00

It’s useless to have the best designed website which no one can find! Many web designers often ignore search engine optimization to improve their website’s search engine results page rankings. In this article, we’ve shared some quick and easy professional SEO tips all designers should be using in their layouts.

Tip 1: Employ SEO techniques right from the start of web design and development.

Tip 2: Designs must be given more importance, but it’s basically the back-end code that provides proper support. Therefore, try optimizing the code and checking for W3C compliance from the very beginning.

Tip 3: Don’t forget the basics including title tags, Meta tags, Meta descriptions, Header tags etc.

Tip 4: Don’t forget to optimize your website images using alt tags. Also make sure to optimize the image size and loading time to the minimum.

Tip 5: Search engines simply adore text and content, particularly the unique one. So make sure your pages have relevant content to boost your search rankings. Try not to overload your web design with so many graphic, but have appropriate text too.

Tip 6: Flash is cool and interactive feature to engage users, but it doesn’t work with flash. If you really want to put some flash on your website, use flash banners and slideshows, and keep alternative text versions for websites in full flash.

Tip 7: Competitive analysis is also crucial to know your competitor’s status. This way you can not only improve your own rankings, but also defeat them in areas where they are showing poor results.

Tip 8: Optimize your website URL’S with your relevant keywords. Assign a different title name to each page, and don’t repeat the same title throughout the entire site. Moreover, the page title must not exceed 65 characters.

Tip 9: Replace JavaScripts in navigation menu with CSS based navigation. Using JavaScript can make your menu less search engine friendly but you can some use of its features in a CSS menu and retain the fanciness of the navigational menu.

Tip 10: Use a SEO friendly design that does not block or hamper the indexing of important areas on your site. Also, to ensure both search engine and user friendliness keep your keyword rich content above the fold.

These 10 tips will help you design a website that works equally well on search engines and give your design the exposure and traffic it needs to survive in the online marketplace. For further information contact Seo Services India.

Basic Characteristics Of User-Friendly Websites

2010-01-24T10:17:00.000-08:00

What makes a website user-friendly? There are probably an endless number of factors, but let’s look at these major characteristics according to professional seo point of view...

1. Page Load Speed

Although high-speed internet connections are becoming more and more common, there is still a large number of internet users that are on slower dial-up connections. Even with high-speed connections some pages just don’t load very quickly. Most of your visitors will be fairly impatient and pages that load slowly could chase them away. At the very least, slow loading times will reduce the number of pages that they’ll visit on your site.

Knowing your site’s audience can really help to know how your pages should be designed. A program like Google Analytics will show you the percentage of your visitors that are using different internet connections. Based on the numbers you can get a good idea of what type of impact page load speed will have on your overall audience. If your site attracts a high percentage of users with dial-up connections, you should be sure to keep pages loading as quickly as possible. If a very high percentage of visitors are using high-speed connections, you may be able to add a few extra elements to your pages.

Factors that influence the load times of pages include the number and size of images, extra items like flash, the amount of excess code (example, designing with a table-based layout instead of CSS), and the size of your pages. (Read more about website optimization).

2. Accessibility

If someone can’t use or access your website it serves no purpose for that visitor. Accessibility of websites has become a bigger priority for designers and developers in recent years, but there is still a long way to go. Even major corporations have struggled to achieve complete accessibility. Target was even sued over the accessibility of its website for handicapped individuals.

Some of the easiest things that you can do to improve the accessibility of your site include using alt tags for all images, use valid HTML and CSS coding, avoid frames, and allow text to be re-sized by visitors. There is of course much more to accessibility, which was covered in detail by 456 Berea St.

3. Navigation

All users want to be able to move through the website to find what they want. A huge factor in being user-friendly is providing simple and intuitive navigation. Major areas of navigation should be located consistently on all pages. Using common elements that users expect to find, like About pages and Contact pages will help as most internet users have come to expect them and will look for them at times.

A general rule of thumb is that any page on your site should be reachable with 2 clicks from your home page. For larger sites this probably isn’t realistic, but offering a sitemap and/or a sitewide search can really help.

Another important factor with navigation is that user’s shouldn’t have to guess where they will end up if they click on a link. Regardless of whether the link is part of a navigation menu, or if it is simply in the body of the text, visitors should understand where the link will lead them.

4. Information

Visitors are coming to your site for a reason. Whatever that reason may be, you want to provide them with what they are seeking. Are they coming to find basic information on your business’ services? Are they coming to read in-depth articles on a particular subject? Whatever the case may be, the information that your website provides needs to sufficiently meet the expectations of visitors.

A blog like this one will need to provide its readers with great, insightful articles in order satisfy its visitors. The website of a restaurant may need to provide hours of operation and a menu in order satisfy its visitors. Obviously, each situation is different. In order to have a user-friendly website you need to anticipate what visitors will expect to find at your site, and then put it right in front of them.

How To Design Web Sites Successfully

2010-01-23T09:53:00.000-08:00

Basics of Web Design

Having a good looking and functional design is essential for any website or blog. Even if you are not a professional designer, however, there are some basic concepts that can drastically improve your understanding of this area and the layout of your blog.

Success isn't just restricted to professional seo or web designers. Anyone can easily learn the essential skills required to design sites to the new standard.

Successful design does not always depend on attractive visuals, though that can help. Success is primarily a result of good thinking. For me, this approach should result in a site in which everything -structure, brand, page layout, graphic design, and error handling - is deliberately geared to success.

The guidance on this site gives you everything you need to be a web design expert and create excellent sites, starting now.

The most important tool for designing to the new standard, is my "Golden Rule".

Every element that goes into your web site must have a purpose.

Every single feature must either

Help your visitors achieve their goals, or
Support the site's goals without obstructing the visitor's goals

Web Design from Scratch is a complete system for designing sites to the new standard. The processes help you build a complete web site from clarifying your purpose, and creating a solution in architecture, layout and page design.

Every step of the process rigorously applies the Golden Rule. The result will be a web site that really works.

Courtesy : Website Design Basics